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Google Ads Search Campaign Setup
Welcome to the Google Ads Search Campaign Setup Course
Welcome and Introductions - About the course and your tutor (2:13)
What to Expect - what you will learn
Resources - what things you will need for this course
Help and FAQ - what to do if you have questions
Section 1 - Campaign Setup
Introduction - What You Will Learn (0:40)
Introduction to Campaign Set up (3:09)
How To Choose Your Campaign Objective (4:03)
Select Your Campaign Type (2:31)
Pick A Goal & Name Your Campaign (4:11)
Self Assessment Quiz
Section 2 - Bidding & Bid Strategies
Introduction - How To Choose The Right Bidding Strategy (1:12)
What Is Bid Strategy? (2:44)
Using Maximise Conversion Bidding For Success (4:59)
Other Bid Strategies To Explore (3:47)
Self Assessment Quiz
Section 3 - Campaign Settings
Introduction - How To Set Campaign Features Effectively (1:13)
Choosing The Right Networks For Your Ads (5:41)
Update Your Location Targeting (10:55)
Select The Relevant Languages To Target (2:28)
Should You Use Audience Targeting? (6:27)
Introducing Dynamic Search Ads (4:00)
Additional Settings To Update (7:07)
Self Assessment Quiz
Section 4 - Ad Groups, Keywords & Text Ads
Introduction - Setting Up Ad Groups, Keywords & Text Ads (1:15)
Setting Up Your First Ad Group (3:07)
Carrying Out Effective Keyword Research (7:56)
How To Create The Best Text Ads (9:29)
Self Assessment Quiz
Section 5 - Ad Extensions & Budgets
Introduction - How To Set Up Your Ad Extensions & Set A Budget (1:21)
Setting Up Ad Extensions To Enhance Your Ads (13:28)
Effective Budget Setting For Your New Campaign (5:26)
Self Assessment Quiz
Course Conclusion
Review Campaign & Publish (3:16)
Congratulations On Completing The Course. Well Done! (2:08)
Next Steps
Course Feedback - Let me know your thoughts, comments & questions (1:10)
Upcoming courses (1:26)
Should You Use Audience Targeting?
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