Google Ads Search Campaign Setup

Signup for this free Search marketing course to equip you with the skills you need to setup an effective Search campaign

Welcome to the Google Ads Search Campaign Setup Course

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Section 1 - Campaign Setup

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Introduction - What You Will Learn (0:40)
Introduction to Campaign Set up (3:09)
How To Choose Your Campaign Objective (4:03)
Select Your Campaign Type (2:31)
Pick A Goal & Name Your Campaign (4:11)
Self Assessment Quiz

Section 2 - Bidding & Bid Strategies

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Introduction - How To Choose The Right Bidding Strategy (1:12)
What Is Bid Strategy? (2:44)
Using Maximise Conversion Bidding For Success (4:59)
Other Bid Strategies To Explore (3:47)
Self Assessment Quiz

Section 3 - Campaign Settings

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Introduction - How To Set Campaign Features Effectively (1:13)
Choosing The Right Networks For Your Ads (5:41)
Update Your Location Targeting (10:55)
Select The Relevant Languages To Target (2:28)
Should You Use Audience Targeting? (6:27)
Introducing Dynamic Search Ads (4:00)
Additional Settings To Update (7:07)
Self Assessment Quiz

Section 4 - Ad Groups, Keywords & Text Ads

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Introduction - Setting Up Ad Groups, Keywords & Text Ads (1:15)
Setting Up Your First Ad Group (3:07)
Carrying Out Effective Keyword Research (7:56)
How To Create The Best Text Ads (9:29)
Self Assessment Quiz

Section 5 - Ad Extensions & Budgets

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Course Conclusion

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Next Steps

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Google Search Campaign Course